HOW TO PROMOTE YOUR PROJECT – THE DISSEMINATION

Hello there, today I want to talk with you about the importance of the dissemination of the project results to improve the visibility and the impact of your implemented activities, focusing on the Erasmus+ field, where most of my collaborations take place.

Before showing you some example of promotional material, we need to have clear in mind the purposes of the dissemination, why it’s crucial taking care of this aspect of the project management as much the preparation and the logistic organization.

DISSEMINATION, WHAT’S THAT?

In order to contribute to solving a problem or most widely to reach the scope of the project, you don’t need only to inform your target audience that the event you organized took place, but also to vehicle the project outcomes in the most catchy and impactful way. The expected results are the same as a stone thrown in a calm lake, generating circles bigger and bigger, able to involve and engage more and more people. This is the dissemination. 

WHAT ARE THE DISSEMINATION PURPOSES?

Keeping in mind the objectives of your project, you should plan the dissemination activities confident they are realistic and relevant in order to:

  • increase the impact of your project, sharing experiences and documenting the event;
  • engage and influence a much wider target audience, besides the directly involved people;
  • share new tools and solutions to tackle an issue and/or deliver know-how knowledge;
  • enrich the contacts network and built up new partnerships for future projects;
  • raise awareness about a certain topic.

CREATION OF MEDIA DISSEMINATION MATERIAL

Finally, we arrived in my favourite section! It’s indisputable that in 2020 visual contents are the most impactful way to drive the audience attention and increase the engagement on your project outcomes.

Besides the big potential, it’s not that easy shine among the crowd of media contents which pop up from any corner h24. So it’s very important in planning the creation of media dissemination material to:

  • have clear the purposes for the specific media created;
  • keep the message clear and easy to use
  • target a specific audience, understanding the needs and behaviour;
  • consider the platform where you are gonna share these contents (each platform requires different concerns to maximize the impact);
  • delegate this task to a professional figure or an expert, who will supervise all the phases ensuring the practical realization and the quality;
  • look at your audience point of view and wonder what you would engage with if you were in their shoes;
  • take track of stats, in order to measure the success of your dissemination, improve future planning reviewing the feedbacks.

WHAT CAN YOU DISSEMINATE?

In this article, I will put the spotlights only on the creation of media material, since it’s my professional field, but there are several other ways to engage more people and plan great dissemination, such as:

  • meetings and visits to key stakeholders;
  • organizing public events, workshops, exhibitions;
  • written materials as blog articles and press releases.

About the creation of media with dissemination purposes the variety of choice is very wide, especially in what concern the ways you are able to spread these contents with your audience. The budget is a crucial point to take into consideration, but I would say that the commitment from all the parties involved (key staff event, videographer/photographer, participants…) is the most decisive.

As I mentioned above, I collaborate in several projects into the Erasmus+ context, so most of my examples are related to that. Following some sample of my products 🙂

SHARING EXPERIENCES THROUGH INTERVIEWS

DOCUMENTING THE EVENT THROUGH A VIDEO

SPREAD A MESSAGE WITH A PROMOTIONAL VIDEO

PHOTO REPORTAGE OF THE EVENT

More photos here.

POSTER, BOOKLET, SOCIAL MEDIA CAMPAIGN AND BRANDING

WHAT ARE THE DISSEMINATION CHANNELS?

Once the dissemination material is ready and the audience are identified, there are a variety of ways to share the developed content. The most effective dissemination channels are:

  • Sharing the contents through social media, considering to start a paid campaign;
  • Disseminating information on the organizations’s websites;
  • Issuing a press release, on online journals and paper ones;
  • Showing the material in conferences or during community events;
  • Much more! It depends a lot from which kind of content you createad.

CONCLUSIONS

I hope you found this article helpful and inspiring for your future projects/events. It may be hard appropriately focusing on the dissemination considering that the results are not immediate, but it’s evidence that who put the effort in the production of high-quality dissemination contents has so much more chances to create a real impact. If you appreciated my job and you are interested in strengthening a collaboration, don’t hesitate to contact me! Thanks for reading and watching, see you next time 🙂

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